Marketing & business student Amman, Jordan
Clearer brand stories.
Smarter marketing decisions.
I combine creative thinking, customer insights, and market research to explore how brands connect with people and grow with purpose
I am a marketing student interested in consumer behavior, digital strategy, brand positioning, and the relationship between customer experience and business performance
I enjoy translating research into actionable ideas, building structured campaign concepts, and evaluating marketing decisions through meaningful objectives rather than vanity metrics
Market and competitor research
Customer persona development
Brand positioning and messaging
Content planning and social media strategy
Campaign planning and KPI selection
Basic spreadsheet analysis and reporting
Presentation and business communication
Academic and self-initiated projects that show how I think, structure a problem, and turn observations into direction
Sustainable Skincare Brand
BriefA conceptual launch strategy for a fictional skincare brand entering the Jordanian market
WorkCompetitor mapping, audience definition, positioning, messaging pillars, and a proposed launch campaign
Campus Coffee Brand
BriefA student-focused digital campaign for a fictional independent coffee shop
WorkAudience segmentation, content pillars, sample social posts, a four-week content calendar, and measurement planning
Online Shopping Experience
BriefAn exploration of common barriers customers encounter when shopping through small online stores
WorkDesk research, sample survey plan, hypothetical journey mapping, and recommendations for clearer product information
Student Subscription Service
BriefAn evaluation of a hypothetical subscription service for affordable study resources
WorkValue proposition, business model, customer segments, competitor assumptions, and a simple cost-and-revenue scenario
All projects shown are academic or self-initiated concepts. Any research, findings, or outcomes described are illustrative and not presented as actual market results
Education
Princess Sumaya University for Technology
Marketing Principles · Consumer Behavior · Market Research · Business Strategy · Digital Marketing
Courses & development
Outside the classroom
01Participated in a university business case competition
02Attended a digital marketing and entrepreneurship workshop
03Collaborated on a brand strategy presentation
04Developed independent campaign concepts to practice audience research
05 / Contact
I welcome opportunities to contribute to marketing teams, support research and campaign planning, and learn through real business challenges